For my final project in my Event Planning course, I developed and pitched Femme Frequency, a conceptual stage experience for the Governors Ball centered on women’s safety, community, and visibility. The event was designed in partnership with Equality Now to create a space that felt high-energy and celebratory while still prioritizing safety, accessibility, and care within a large festival environment.
The concept combined live music, interactive activations, and curated local vendors, with a focus on supporting women-owned and community-based businesses. The stage layout and attendee flow were intentionally planned to encourage visibility, comfort, and connection within a large festival setting.
I mapped the entire event space in SketchUp, designing the stage, audience circulation, vendor placements, and surrounding infrastructure. I then rendered the environment in Enscape to create a walkthrough video that visually communicates how the space would function in real time. This allowed the pitch to move beyond a written proposal and into a fully realized spatial experience.
This project combined creative direction, technical modeling, and real-world event strategy, and it pushed me to think about how design choices directly impact attendee behavior, comfort, and safety, especially for women at large-scale music festivals.
Below is the video and some of the slides from the pitch.
